Since 1996, the company has built its reputation on manufacturing compost-based fertilizers and soils derived from marine ingredients. By aligning its business model with B Corp requirements, the firm aims to sustain its focus on soil health while expanding its influence on industry-wide transparency. Gabrielle Sott, the company's sustainability manager, noted that the certification serves as a practical framework to ensure that corporate decisions continue to benefit both local communities and agricultural ecosystems.
Max Hayes of B Labs U.S. & Canada highlighted the company’s role in promoting soil health, a critical environmental objective within the gardening industry. The brand’s broader efforts include the 'Growing Good' initiative, which supplies organic amendments to schools and nonprofits, and various youth-focused agricultural education programs. These practices, combined with their existing OMRI listing, solidify the company's position as a supplier of verified, authentic organic inputs for both commercial growers and home gardeners.



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