Insurify Upgrades ChatGPT Plugin for Real-Time Insurance Purchases

The expansion follows a successful pilot launched in February 2026, which saw ChatGPT-referred traffic to Insurify climb 151% in six months. By integrating real-time quote generation, the company aims to capture a larger share of the insurance market, where new customer discovery via AI channels grew from 0.15% to 5.7% over the last year.

Founder and co-CEO Snejina Zacharia noted that the update is designed to meet evolving consumer habits by centralizing the research and buying process. Currently active in 11 states—including Arizona, Ohio, and Wisconsin—the tool is slated for a wider rollout covering more than 40 states by the end of 2026. To access the feature, users must install the plugin from the ChatGPT directory and initiate queries using the @Insurify tag.