Narravero Named Market Shaper in 2026 Gartner DPP Report

The Gartner report identifies Market Shapers as organizations that disrupt traditional, siloed compliance platforms by prioritizing native interoperability. Narravero’s platform functions by bridging product data from existing ERP and PIM systems into formats compatible with global standards, including GS1 Digital Link. By leveraging AI-supported tools for data extraction and semantic structuring, the company aims to minimize the manual labor typically required to maintain digital product assets.

Thomas Rödding, CEO of Narravero, notes that Digital Product Passports are evolving from a mandatory regulatory burden into a strategic infrastructure for sustainability communication and customer engagement. As European standardization bodies continue to refine the regulatory landscape, Narravero is positioning its technology to help over 200 client companies, including BONPRIX and COR, navigate these shifting requirements. The firm’s approach emphasizes the transition from static compliance records to AI-ready digital assets, preparing businesses for a future where autonomous agents may manage and act upon product data automatically.