Kate Dickson Appointed Head of Marketing at IUF

Dickson announced her new position via social media, expressing long-term admiration for the leadership team at IUF, including Josh Bunce, Franco Boydell, and Keeva Freeman. Her tenure at Scala, which began on a part-time basis in 2020, fueled her professional interest in how digital displays can transform physical spaces into interactive customer environments.

In her new capacity, Dickson plans to focus on the evolving landscape of retail media. She intends to explore strategies that allow physical stores to monetize advertising space while maintaining a seamless, high-quality experience for shoppers. Her appointment comes as IUF continues to expand its influence in the connected retail sector, emphasizing the integration of technology to drive engagement in omnichannel environments.