ALP Launches Western-Themed Frontier Collection

The Frontier Collection introduces Cowboy Coffee, Campfire Cinnamon, and Sunset Mango, flavors selected based on direct customer feedback. These products join the company’s existing lineup while expanding the available nicotine range to include 4mg and 8mg options, providing users with more granular control across a spectrum that now spans 3mg to 12mg. The collection is available exclusively through the company's direct-to-consumer platform.

To anchor the launch, CEO and co-founder Lorenzo De Plano collaborated with Dave 'Heavy D' Sparks on a short film featuring cowboy Chance Gilliland. The production eschewed digital effects, opting instead for practical filming on location to ground the brand’s identity in an authentic, Western-inspired aesthetic. This campaign, titled 'Tame Your Frontier,' will be bolstered by partnerships with Teton Ridge and the Arizona Ridge Riders, extending the brand’s reach into rodeo and athletic communities.

ALP, a joint venture between Turning Point Brands and Tucker Carlson Network, continues to target consumers seeking alternatives to traditional nicotine products. By integrating their offerings into outdoor and rodeo-centric events, the company aims to move beyond standard retail presence, positioning itself as a lifestyle brand for those who value independence and self-reliance.