Emma Dinnis joins Sofa Club as Non-Executive Director

Tom O’Neill, co-founder of Sofa Club, stated that Dinnis’s arrival provides the company with vital expertise at a critical junction in its growth. The retailer aims to challenge the largest players in the sector, and O’Neill believes Dinnis’s background in scaling businesses, paired with her deep understanding of both fashion and furniture retail, makes her an ideal addition to the team.

For her part, Dinnis noted that she has long admired the brand’s industry disruption and unique customer experience. She intends to leverage the experience gained during her tenure at Sofology—where she helped drive the business to record profits—and her time as Global Retail Director at Topshop to help guide the company through its next phase of development.