The Berlin opening serves as a launchpad for a broader expansion strategy across the DACH region. Partnerships with VRex Entertainment and Sounds Fun Entertainment have enabled the rollout of these interactive environments, which require groups of two to five players to navigate over 800 levels of difficulty. CEO Adam Schmidt noted that the platform blends elements of a workout, a social party, and competitive gaming.
Following the Berlin debut, the company plans to scale operations rapidly. A site in Fürth at the Next Level Funpark is scheduled to open later this month with 12 game rooms, followed by a November launch at Wiesbaden’s Lili Mall. The expansion continues into 2027 with a planned location in Vienna and additional sites across Switzerland.
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