The organization plans to leverage the multi-year campaign to modernize infrastructure in the Klamath Basin and integrate waterfowl habitats directly into working agricultural lands. By scaling nesting programs and egg salvage efforts, the group targets the production of 230,000 local ducks. These ecological investments will be complemented by the opening of the Pacific Flyway Center, an immersive educational facility designed to bridge the gap between public visitors and wetland conservation.
Beyond habitat restoration, the initiative focuses on the human element of the sport. Chief Executive Officer Jake Messerli emphasized that the campaign bridges the gap between scientific management and field access. The association intends to grow its hunting programs and advocate for policies that protect public land access, ensuring that the tradition of waterfowling remains viable for both veteran participants and newcomers. This broad strategy aligns advocacy, habitat stewardship, and educational outreach under a singular, ambitious funding goal.




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