Chipotle Targets Back-to-School Season with Apparel-Based BOGO Deals

The August 20 School Spirit BOGO requires customers to visit participating U.S. locations in person between 3 p.m. and closing. Eligible participants must wear items such as college tees, jerseys, or hats to qualify for the offer, which is limited to five free entrées per transaction. This in-restaurant promotion marks a tactical shift from the company’s recent focus on digital-only customer acquisition.

Building on the TikTok-driven "Chipotle Sundays" trend, the brand is also launching a recurring digital incentive. Customers ordering two or more entrées through the Chipotle app or website after 3 p.m. on August 23, August 30, and September 6 can claim an additional entrée for free using the code SUNDAYS. According to Stephanie Perdue, Senior Vice President of Brand Marketing, these initiatives are intended to integrate the brand into the routines of students and families as they transition back to academic schedules. Alongside these limited-time events, the company continues to promote its Chipotle U Rewards program, which offers college students enhanced points and enrollment incentives verified through ID.me.