Bethenny Frankel Claims Influencer Income Outpaces Skinnygirl Success

Frankel, 55, revealed in recent interviews that she generates over $20 million annually through brand partnerships and digital content alone. This figure excludes her income from real estate and licensing deals. She attributes this growth to a shift in strategy: moving away from traditional celebrity endorsements toward a mix of unfiltered product reviews and direct consumer engagement. This model has provided the capital and momentum to launch her latest venture, Supermodel, a line of health-conscious comfort foods.

The Supermodel brand recently debuted with a brick-and-mortar pop-up in East Quogue, New York. The menu features items like low-calorie bagels and high-protein cheesecake, reflecting a philosophy of moderation rather than rigid dieting. Frankel believes this new venture could eventually surpass the scale of Skinnygirl, which she famously sold to Beam Global in 2011. While her earlier career relied on the exposure provided by reality television, Frankel now views such programs as potentially detrimental to her business. She recently declined a reunion project, noting that her current digital influence allows her to bypass the limitations of traditional media and maintain absolute control over her brand identity.