Never Fully Dressed plans expansion into London’s Spitalfields

The upcoming opening marks a return to the brand’s roots, as Never Fully Dressed originally launched as a market stall venture. The business now operates flagship stores in East London and New York, alongside a robust online presence and wholesale partnerships with retailers such as John Lewis & Partners. The choice of Spitalfields Market, a site with over 350 years of trading history, aligns with the brand's heritage in physical fashion retail.

This growth follows a recent investment from Refined Capital Partners, which acquired a stake in the company for an undisclosed sum. According to the brand, the partnership aims to provide strategic support while maintaining its in-house design focus and female-led leadership structure. The company stated that the infusion of capital will help support its long-term objectives while it continues to prioritize inclusive community engagement and sustainable growth.