Nexters Taps Aghanim to Drive Direct-to-Consumer Gaming Strategy

The partnership integrates Aghanim’s suite of tools—spanning global card networks, fraud prevention, and personalized community engagement—directly into the Nexters ecosystem. By building dedicated web hubs, the developer expects to capture more value from its player base while improving monetization efficiency. This move follows a strong fiscal performance for the studio, which reported $403.6 million in revenue during 2024.

Anton Reinhold, CEO of Nexters, pointed to the intersection of fintech and gaming as the primary driver for the collaboration. For Aghanim, which was founded in California by a team of Harvard alumni, the deal validates its focus on helping studios reclaim ownership of the player lifecycle. The infrastructure is expected to provide Nexters with a scalable layer for long-term growth, allowing the developer to run programmatic experiments and personalized offers outside the constraints of mobile storefronts.