Former Amazon Operations Leader Michael Erhard Joins Native Commerce

Erhard previously served as Head of Operations Engineering at Amazon, where he directed complex robotics and fulfillment programs spanning Europe, North America, the Middle East, Latin America, and Asia-Pacific. His arrival at Native Commerce marks a strategic pivot for the startup, which focuses on simplifying the process of building profitable e-commerce brands through artificial intelligence.

Marat Bolatov, founder and CEO of Native Commerce, noted that the company requires leadership capable of managing operations at a significant scale. For his part, Erhard emphasized that the opportunity to apply AI toward removing the technical complexities of online selling drew him to the role. He intends to translate the company's vision into concrete products that empower independent sellers.