Installations are currently underway, with initial sites already active in Wisconsin. The rollout is gaining momentum, with roughly 18 orders currently in the pipeline. Palmer Digital Group projects that approximately 30 Burger King locations will feature the new systems by the end of the third quarter, with that number expected to climb to 50 by the close of 2026.
The hardware centers on LG 49-inch outdoor displays housed within modular enclosures. Chuck Lewis, President of Palmer Digital Group, noted that the design prioritizes long-term ownership costs by allowing individual components to be serviced or swapped without requiring a full structural replacement. To accommodate varying franchisee needs, the company is offering a flexible service model that allows operators to either utilize Palmer’s experienced installation crews or manage the deployment through their own qualified teams.
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