Assureful and CedCommerce Partner on Pay-As-You-Sell Insurance

The new product provides protection against common commercial risks, including bodily injury, property damage, and personal injury. By integrating Assureful’s generative AI underwriting with CedCommerce’s existing marketplace infrastructure, the program aims to offer a flexible alternative to traditional insurance policies that often struggle to adapt to the fluctuating nature of online retail.

Assureful CEO Rohit Nair stated that the collaboration provides a specialized route to market, addressing a gap in coverage for consumer product businesses. Because the premiums scale with sales activity, the companies claim the model offers a level of responsiveness that conventional providers cannot replicate. This initiative marks a strategic expansion for Assureful, which holds licenses across all 50 U.S. states and the District of Columbia.