Holler-Classic Automotive Acquires Four South Carolina Dealerships

The deal involves Nissan locations in St. Andrews, Lexington, and Columbia, alongside a Columbia-based INFINITI showroom. These sites will be rebranded under the Holler name, growing the buyer’s portfolio to over 17 locations. For the Smith family, the sale follows a 2025 divestment of their Hyundai franchise in Greenville, signaling a strategic retreat from the South Carolina market.

Brian Smith, president of the family-owned Dick Smith group, cited confidentiality and long-term employee stability as primary drivers for the sale. The transaction was facilitated by Performance Brokerage Services, marking a repeat collaboration between the firm and the Smith family. George C. Chaconas, Weldon Mann, and Jimmy Robinson managed the sell-side advisory, closing a deal that involves complex multi-point transfers.

Holler-Classic Automotive, led by Roger Holler III, traces its origins to 1938 and the legacy of William E. Holler, a former Chevrolet executive. By integrating these four South Carolina assets, the company transitions from its Florida-centric operations into a broader regional player. The dealerships will continue to operate at their existing addresses under new signage: Holler Nissan of Columbia, Holler INFINITI of Columbia, Holler Nissan of St. Andrews, and Holler Nissan of Lexington.