The collaboration marks a strategic expansion for White Plains-based Flipz, which aims to leverage the cultural phenomenon of fall flavors to drive consumer engagement. Each pretzel features a coating designed to mimic the texture and taste of a cake donut, providing a crunchy alternative to the traditional beverage-focused pumpkin spice offerings.
Shivani Arora, Marketing Director at pladis Americas, noted that the partnership seeks to capitalize on the high demand for seasonal indulgence by merging two distinct snacking profiles. Brian Gilbert, Vice President of Retail Business Development at Inspire Brands, added that the product is intended to serve as a portable extension of the Dunkin' experience for fans outside of the coffee shop environment.
Consumers can find the new variety at major retailers including Kroger, CVS, Albertsons, Dollar General, Stop & Shop, and Wakefern. The release is currently positioned as a temporary fixture, with distribution set to conclude once the fall season wraps up in late October.
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