Chipotle Revives IQ Trivia with $1 Million in Rewards and New Card Game

Participants can access the game at ChipotleIQ.com, where scoring a perfect five out of five earns a shot at hourly prizes, including BOGO entrée codes and free sides of Queso Blanco or Cilantro Lime Sauce. This year, the company is expanding the experience with Daily Streaks to reward consecutive play and a Silver Ticket Sweepstakes. Fifty-three winners will be selected to receive free burritos for a year, provided they successfully answer a bonus question.

Stephanie Perdue, Senior Vice President of Brand Marketing, noted that the initiative builds on a surge in engagement, with fans completing over 1.8 million quizzes last year. Beyond the digital platform, the brand is launching a physical, limited-edition Chipotle IQ card game. Rewards members can enter a sweepstakes to win the deck by redeeming 10 points in the Rewards Exchange between August 17 and August 31. This rollout coincides with the broader Summer of Extras program, which allows fans to track their performance on local and national leaderboards throughout the season.