Westfield Rise expands Toy Story 5 immersive experiences

The latest activation invites families to engage with the franchise through hands-on zones featuring brands including LEGO, Mattel, Funko, Simba, and The Disney Store. Running until August 9 at Westfield London and August 31 at Westfield Stratford City, the program integrates digital out-of-home, social media, and CRM channels to sustain engagement throughout the summer holiday period.

This follows an initial June launch at Westfield London that targeted Gen Z audiences with claw machines, Disney Lorcana card games, and curated content archives. Mel Lalou, Director of Westfield Rise, Northern Europe, highlighted the campaign as a blueprint for blending retail media with immersive storytelling to create cultural resonance. By leveraging high-footfall destinations, the platform aims to move beyond standard brand awareness, providing partners with a direct line to families during one of the retail calendar’s busiest windows.