American Residential Services Deploys Netic AI to Scale Home Support

The collaboration embeds Netic’s technology directly into the proprietary ARS Connect platform. By handling inbound requests across voice and digital channels, the AI provides surge capacity that allows the company to maintain response times despite rapid geographic expansion. According to Netic CEO Melisa Tokmak, the integration is designed to preserve operational standards while leveraging frontier AI to streamline administrative tasks.

Divakar Jandhyala, CTO at ARS, noted that the selection of Netic followed a rigorous evaluation of available platforms. The company prioritized technical depth and the ability to maintain service quality at scale. Rather than replacing staff, the system is intended to augment existing teams, ensuring that homeowners receive accurate appointment data and personalized support as the provider grows its footprint in the residential and light commercial sectors.