Panera Bread Moves Up Fall Season with August 19 Menu Launch

The company is expanding its beverage platform with the introduction of a Pumpkin Spice Iced Coffee, featuring a darker roast profile topped with sweet cream cold foam, and a new Pumpkin Spice Frozen Java. These additions join the returning hot and iced versions of the chain’s classic Pumpkin Spice Latte, which remains a staple of the seasonal rollout.

Culinary innovation extends to the bakery case with the debut of the Pumpkin Cinnamon Roll, featuring a spiced filling and icing, and a Caramel Pumpkin Slice flavored with brown sugar, vanilla, and salted caramel. Scott Uehlein, VP of Culinary at Panera, noted that the focus for this year’s expansion lies in the specific textures and toppings—such as spiced crumbles and decadent icings—that differentiate the new items from previous years. The full seasonal menu will be accessible across all service channels, including drive-thru, delivery, and Rapid Pick-Up, beginning mid-August.