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Topgolf and Black Clover Ink Five-Year Nationwide Partnership

Topgolf and Black Clover Ink Five-Year Nationwide Partnership

Nearly 40 million annual guests at Topgolf venues will soon encounter the "Live Lucky" brand, as the entertainment giant signs a five-year agreement with Black Clover USA. The deal, which runs through May 2031, installs Black Clover as the national uniform provider and a cornerstone partner for Topgolf’s new media division.

The partnership spans all 102 Topgolf-owned locations in the United States, integrating Black Clover’s apparel and headwear into the daily operations of thousands of team members. Beyond uniforms, the collaboration marks a shift in retail strategy, featuring dedicated in-venue display racks for co-branded hats, tees, and polos, alongside golf accessories from CMC Design.

Black Clover is also the inaugural partner for Topgolf’s newly launched media network. The brand will gain exposure across more than 28,000 digital screens nationwide and feature prominently in email marketing and social content. This integration extends to gamification as well, with Black Clover serving as the presenting sponsor for upcoming sweepstakes offering $20,000 in prizes.

Beyond commercial expansion, the companies plan to leverage their combined reach for social impact. The agreement includes support for organizations like Make-A-Wish and the Special Olympics, highlighted by a national giveaway of 10,000 co-branded hats. According to Rodney Ferrell, Vice President of Partnerships at Topgolf, the move aims to deepen the company's cultural relevance by aligning their venue experience with Black Clover's signature philosophy.

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