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DTS Financial Joins Integrity to Scale Operations via AI

DTS Financial Joins Integrity to Scale Operations via AI

Austin-based independent marketing organization DTS Financial has joined the Integrity partner network, aiming to leverage AI-driven technology to expand its reach. While the financial terms of the deal remain undisclosed, the partnership seeks to combine DTS’s community-focused leadership with Integrity’s proprietary digital infrastructure.

Led by founders Bruno Castillo and Gardenia Alamillo, DTS Financial has carved out a niche by prioritizing mentorship and professional development for its insurance and annuity agents. Alamillo, who also established the Austin-based female networking group ATX Hermosas, emphasizes a culture centered on inclusivity and character over raw production numbers.

By integrating into the Integrity ecosystem, the firm gains access to tools like IntegrityCONNECT and the voice-activated digital assistant Ask Integrity. These platforms automate administrative tasks, from demographic-segmented lead generation to real-time enrollment and policy management. According to Integrity CEO Bryan W. Adams, the collaboration allows DTS leadership to maintain their focus on cultivating talent while utilizing the technological scale of a national distributor. Patrick Bet-David, managing partner at Integrity, noted that the move is designed to streamline service delivery without sacrificing the human-centric approach that defines the Austin agency.

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