To reach the final stage, participants had to secure an Adobe Certified Professional credential in Photoshop, Illustrator, or InDesign, subsequently winning their respective national contests. The event serves as a practical proving ground, challenging young designers to apply their skills to real-world scenarios in an era increasingly influenced by artificial intelligence.
Lulu Emanuele of the United States claimed first place, followed by Furtini Baldesin of Brazil and Muhammad Fawwaz Haiqal Bin Mohd Fuaad of Malaysia. Arthur Valentine, President of Assessment and Qualifications at Pearson, emphasized that such certifications act as a vital bridge for young professionals. According to Pearson, 75% of hiring managers view these credentials as a reliable indicator of high-quality talent in the creative sector, offering students a distinct advantage as they transition into the workforce.





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