Jisp Sets Engagement Record With Packaging-Based Retail Technology

The campaign utilized Jisp’s Scan & Win Video technology, which allows shoppers to interact with brand packaging directly through their devices. Unlike standard promotional mechanics, this approach turned the physical product into a recurring point of contact, with 62% of participants returning to scan items multiple times throughout the trial. The result highlights a move toward sustained interaction rather than isolated promotional clicks.

Esther Lawrence, Partnerships Director at Jisp, noted that the success offers a viable path for brands navigating post-HFSS legislation. By leveraging the pack itself as a media channel, manufacturers can bypass certain promotional restrictions while building measurable, long-term digital relationships with their customers. Following these performance figures, Jisp has already secured a contract with another leading FMCG brand to implement similar technology.