Mission Craft Cocktails Turns Viral April Fools' Joke Into Pickle-Rita

Founders Amit Singh and Marcin Malyszko developed the drink after their initial social media teaser for a spiked pickle cocktail triggered a flood of inquiries. The new addition joins a diverse lineup of ready-to-drink options, including Jalapeño Pineapple and Tamarind varieties, all produced using spirits from the family-run distillery Productos Finos de Agave. The brand distinguishes itself through a commitment to local sourcing and a social mission, having funded over 1.6 million meals for Feeding America to date through its One Bottle = One Meal initiative.

Starting this fall, customers can find the 25% ABV beverage at Total Wine & More, Costco, and Ralphs locations. The launch aligns with the company’s broader strategy of providing high-proof, bartender-quality drinks that eliminate the need for specialized equipment or premium bar pricing.