FP Movement and Barry’s Launch Second Co-Branded Activewear Collection

The collection features performance-ready pieces including the Never Better Bike Short, the Never Better Reversible Twist Crop, and the Final Call Patched Hoodie. These items are engineered to handle the demands of the studio’s signature Red Room workouts while remaining versatile enough for post-exercise recovery. The rollout is supported by a specialized class series, "RUN x LIFT: 6-min Rounds," which offered attendees complimentary shakes at participating locations on July 23rd.

Sarah Carhart, Chief Marketing Officer at Barry’s, noted that the collection is designed to match the intensity of their members from the initial sprint to the final stretch. Beyond the physical products, both brands are deploying a cross-channel content strategy to highlight their shared focus on movement and community. This release signals a deeper integration for FP Movement, which has expanded to 56 standalone stores since transitioning into an independent brand in 2020, as it continues to leverage partnerships with established fitness networks.