CEO Dan Ambrosino stated that the launch marks a pivotal shift in the company’s retail strategy, aiming to align the quality of its flower offerings with the established standards of its store environments. Following a successful 2025 debut in Illinois, this expansion underscores a broader trend of vertical integration within the cannabis market. The company plans to broaden its Missouri selection by early August, with additional strains such as Point Break and Strawberry Candy slated for release.
This rollout arrives alongside recent portfolio expansions, including the Jelly Roll Shots and Mind Melt vape lines. Operations remain centralized around the company’s Kansas City manufacturing facility, while the O'Fallon dispensary continues to differentiate itself through 24-hour drive-thru service. Customers can monitor stock and menu updates via the official company website as distribution reaches the full network of Missouri locations.
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