Since 2019, the relationship has been anchored by Omega3C, a Milan-based specialist now operating under the Atombit umbrella. Having delivered over 100 projects on the Medallia platform, the team is now scaling its expertise across Atombit’s network of 200 specialists throughout Europe and India. The initiative launches in Italy, leveraging established market presence before expanding across Atombit’s international footprint.
Paolo Righetti, CEO of Atombit, emphasized that the collaboration is designed to bridge the gap between raw data and tangible business outcomes. By utilizing GenAI and data analytics, the partnership seeks to convert experience metrics into specific operational decisions. Medallia, whose platform is currently utilized by seven of the Fortune 10, views the alliance as a critical step in scaling its enterprise transformation services. Eric Din, SVP of Growth and Alliances at Medallia, noted that the move formalizes a long-standing trust, positioning Atombit as a primary partner for driving growth through actionable experience intelligence.
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