Shell digitizes UK convenience network with RELEX AI

The platform allows store teams to generate automated order proposals that account for product lifecycles and promotional cycles. Staff can manage these requirements through a mobile interface, enabling them to review and refine order volumes before final confirmation. By centralizing these functions, the company expects to streamline day-to-day operations and improve overall stock availability.

Janine Albrecht Webb, UK General Manager at Shell Mobility & Convenience, noted that the software provides the necessary tools to improve planning across their retail footprint. Mikko Kärkkäinen, CEO of RELEX Solutions, emphasized that the implementation prioritizes AI as the primary engine for store operations, allowing for faster deployment than traditional large-scale retail transformations.