Fashion giant LPP scales AI marketing with Polish startup pirxe

The collaboration allows LPP to generate and stress-test marketing content at scale, moving beyond traditional production methods. By utilizing 3D digital twins, marketing teams can rapidly iterate on visual assets, ensuring messages remain tightly aligned with specific products and customer journeys. Marcin Piechocki, a member of the LPP management board, noted that the ability to test multiple communication variants instantly provides a significant competitive edge in a fast-moving market.

For pirxe, the partnership validates the commercial viability of its spatial AI technology within the demanding fashion sector. Przemek Kadula, co-founder of the startup, views the fashion industry as the ideal proving ground for tools that will eventually reshape how products are experienced and sold across the entire digital landscape. This project highlights a shift toward domestic innovation, as LPP prioritizes local technical know-how to enhance both operational efficiency and the end-user shopping experience.