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Feetures Adopts Centric PLM to Manage Rapid Product Growth

Feetures Adopts Centric PLM to Manage Rapid Product Growth

Performance sock brand Feetures has selected Centric Software’s product lifecycle management platform to streamline development as its catalog exceeds 750 unique stock-keeping units. The North Carolina-based company aims to replace manual tracking systems with a scalable, data-driven foundation to support its ongoing international retail expansion.

The transition to Centric PLM follows a period of significant growth for the family-owned business, which found its previous management software insufficient for its evolving workflow needs. Song Anh Nguyen, VP of Product at Feetures, noted that the company required a more flexible interface and better versioning capabilities to maintain visibility across its cross-functional teams. By centralizing product data, the brand intends to reduce manual entry errors and speed up decision-making processes.

Looking ahead, Feetures plans to integrate the new platform with its existing ERP system. This move is designed to unify data flow across departments, from initial design to e-commerce fulfillment. According to the product team, prioritizing systems that can adapt to increasing complexity is essential for brands scaling in competitive markets. Centric Software, a subsidiary of Dassault Systèmes, will support this rollout as Feetures continues to refine its digital development capabilities.

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