Strava Secures Native Integration on Samsung Galaxy Watch9 and Ultra2

The collaboration marks a shift toward deeper ecosystem interoperability, as Strava plans to integrate its navigation tools directly into Samsung Health. Later this year, users will gain native access to Strava Routes, allowing them to follow trails and paths directly from their wrists without toggling between third-party applications.

Michael Martin, chief executive officer of Strava, described the move as an effort to meet athletes at the moment they begin their training. Beyond the pre-installation, the companies are positioning this as the initial phase of a broader roadmap for Samsung and Strava users. The native support for Routes is scheduled to roll out to the wider Galaxy Watch user base in the coming months.