Dylan Bruntil joins Skechers as Vice President of Retail IT

Bruntil announced the transition via LinkedIn, citing the brand's growth trajectory and the strength of the existing team as primary motivators. In his new role, he plans to focus on scaling organizational capabilities to enhance customer interactions and support long-term operational success.

His arrival follows Skechers’ recent push into advanced experiential retail, highlighted by the installation of a permanent Proto hologram at its Manhattan Beach location. The store now features an interactive 3D interface allowing customers to engage with brand ambassador Howie Mandel, signaling a broader strategic shift toward integrating high-tech digital elements into the physical shopping environment.