Portwest Overhauls Product Data Management to Slash Catalogue Times

The expansion of Portwest’s global footprint forced a reckoning with its infrastructure. Previously, the company relied on a patchwork of ERP systems, disparate asset libraries, and manual publishing processes that struggled to keep pace with rapid growth. Maintaining consistent translations and technical specifications across international markets became a significant bottleneck, often leaving catalogue production mired in an eleven-month cycle.

By adopting Akeneo’s PIM solution and integrating it with InBetween’s publishing software, Portwest transformed its data from a static record into a dynamic asset. The results are immediate: technical datasheets are now generated in minutes across 28 languages, and the company has produced over 3,300 bespoke, localized sales flyers in under six months. This shift has not only offloaded the design team’s manual workload but also empowered distributors to generate branded materials on demand, ensuring compliance and visual consistency regardless of the market.