Nick Hand Moves from Parker’s Kitchen to Rovertown

Hand brings years of direct industry experience to the role, having previously overseen mobile app strategies and loyalty programs at Parker’s Kitchen. His focus at Rovertown will involve leveraging that background to help retailers optimize their mobile engagement. According to Jeffry Harrison, President and Co-Founder of Rovertown, Hand was selected specifically for his technical depth and first-hand understanding of the challenges retail clients face.

“I’ve spent years on the retailer side, building loyalty programmes and crafting app experiences, so I know firsthand what it takes to make a mobile strategy succeed,” Hand said regarding his appointment. Rovertown anticipates that his arrival will enhance the platform’s ability to deliver tailored solutions for its growing customer base.