Therabody Overhauls Global Operations With NetSuite Integration

Founded in 2016 by Dr. Jason Wersland, Therabody reached a point where its legacy technology stack could no longer sustain its footprint across North America, Europe, and Asia-Pacific. CTO Yash Murali noted that the complexity of their previous systems created a barrier to growth, forcing the team to pivot toward a unified digital infrastructure. The implementation allows the company to consolidate order management and gain granular visibility into its supply chain.

Julie Drimel, Senior Vice President of Customer Growth at Oracle NetSuite, pointed to the necessity of these upgrades in the consumer goods sector, where tight margins leave little room for inefficiency. By embedding AI directly into daily tasks, Therabody has shifted its focus from administrative maintenance to strategic initiatives, establishing a scalable foundation for future product distribution.