Zenarate Appoints New Marketing and Sales VPs to Scale AI Platform

Lummus, stepping into the role of Vice President of Marketing, brings two decades of experience in building revenue-focused go-to-market strategies. She previously spearheaded initiatives to align marketing efforts with product and sales cycles in high-growth enterprise software environments. Her focus at Zenarate centers on helping organizations move past the novelty of AI, shifting instead toward strategies that maintain brand consistency across both human and automated interactions.

Michael Sharelis joins as Vice President of Sales, bringing a background in scaling enterprise teams within the contact center and customer experience sectors. His objective is to drive the adoption of Zenarate’s Frontline Performance Platform, which combines simulation, coaching, and analytics. According to CEO Brian Tuite, the addition of these executives is intended to help clients navigate the transition toward a hybrid workforce where human employees and AI agents operate under a single standard of excellence. The platform is currently utilized by firms across the banking, insurance, and healthcare industries to manage the complexities of modern customer engagement.