Pet Owners Are Canceling Trips Over Lack of Pet-Friendly Lodging

While 71% of Americans own pets, a significant portion of the hospitality market remains unprepared for the logistical requirements of these guests. Research indicates that 43% of pet owners prefer to travel with their animals, a figure that climbs to 47% among Gen Z. Consequently, 64% of respondents admit that their pets dictate their overall travel decisions. The friction between owner expectations and available options is causing a tangible loss in bookings, with 45% of all pet owners—and 57% of Gen Z travelers—reporting that they have limited or canceled trips due to inadequate pet policies.

John Bradford, founder and CEO of PetScreening, notes that the market suffers from a failure to provide clear and predictable pet-friendly options. When travelers are forced to leave pets behind, they face additional financial burdens, with many paying $25 to $50 per day for boarding or pet-sitting services. For Gen Z, these costs are even steeper, as 59% report spending more than $25 daily for care. Property operators who fail to standardize their pet policies risk alienating this demographic, while those who simplify the booking process for pet owners stand to capture a significant share of the summer travel revenue.