McLaren and Velo Invite Fans to Pitch Their Wildest F1 Dreams

The initiative, a collaboration between the McLaren Mastercard Formula 1 Team and nicotine pouch brand Velo, aims to shift the focus from traditional spectating to fan-driven engagement. Drivers Lando Norris and Oscar Piastri have launched the campaign via a film that tasks supporters with submitting their boldest concepts. The goal is to move beyond standard merchandise or trackside seating, offering instead bespoke, once-in-a-lifetime moments that bring the community directly into the McLaren fold.

Lou McEwen, Chief Marketing Officer at McLaren Racing, noted that the team views its supporters as the lifeblood of the organization, aiming to bridge the gap between the paddock and the public. Malky Brown, Global Head of Partnerships & Content at BAT, added that the competition provides a platform for fans to dictate the narrative of the sport. Interested participants can submit their entries through Velo’s Instagram page or via the official McLaren Racing website, provided they meet the minimum age requirement of 18.