Zalando Joins $116 Million Series B Funding for Robotics Startup Sereact

Sereact currently operates more than 200 systems across Europe, with clients including Mercedes Trucks and BOL. The new funding will specifically support the rollout of Cortex 2.0, an AI operating system designed to manage various hardware forms, ranging from single-arm picking cells to sophisticated humanoid robots. Unlike earlier iterations that relied on reactive trial-and-error, Cortex 2.0 utilizes a learned world model to anticipate physical outcomes and calculate movement efficiency before execution.

Dr. Ralf Gulde, CEO and Co-Founder of Sereact, noted that Zalando’s entry serves as a market signal regarding the necessity of operational excellence in modern logistics. Masood Choudhry, SVP of Fulfilment at Zalando, framed the move as part of a broader commitment to supporting European technology and establishing new standards for e-commerce automation. With the fresh capital, the company intends to scale its footprint, with a particular focus on entering the United States market.