Gold Bond Enlists Ali Larter to Launch Scented Body Cream Line

The launch event in Big Sky Country served as a testing ground for the new collection, which expands on the brand’s existing hand cream range. By positioning the product within a rugged, high-altitude setting, Gold Bond emphasized its ability to maintain 24-hour hydration despite environmental stressors. Festival attendees engaged with the brand through interactive booths, including custom accessory stations and product demonstrations designed to showcase the line's dermatologist-tested, non-greasy formulations.

Kimberly Hairston-Hicks, Chief Marketing Officer at Gold Bond Co., noted that the collection addresses a specific consumer demand for high-performance care that does not sacrifice an elevated sensory experience. The products are free from parabens, phthalates, and dyes, prioritizing long-lasting moisture alongside fragrance. Following the Montana debut, the Scented Hand and Body Creams are now available at retailers nationwide, with pricing starting at $4.99 and $11.99 respectively.