Japanese Brand HONEYQUE Brings Protein Hair Care to Costco

The product line centers on a proprietary Honey Protein Formula that blends organic Manuka honey with hydrolyzed keratin and various strengthening proteins. Designed specifically to address severe damage from bleaching, frequent heat styling, and chemical coloring, the treatment aims to reinforce hair strands from within. By smoothing lifted cuticles and replenishing moisture, the series promises to restore resilience and shine without leaving a heavy, greasy residue.

This partnership provides Costco customers with exclusive access to salon-quality products previously rooted in Japanese beauty innovation. As consumer demand for high-performance repair solutions grows, HONEYQUE seeks to position its lightweight, protein-rich regimen as a accessible daily remedy for those struggling with frizz and structural hair weakness.