LLH Healthcare Extends American Conference Partnership Through 2029

This expanded agreement solidifies LLH Healthcare’s position as the official employee benefits provider for the conference. Starting in 2026, the company will serve as the title partner for the American Conference Football Championship, incorporating national broadcast branding and the return of the Extra Point for Education initiative, which directs funding toward university scholarships. The relationship extends further into the basketball season, where LLH will maintain a prominent presence at the men’s and women’s championships from 2027 through 2029, including sponsorship of the annual Tip-Off Dinner in Tampa.

Beyond traditional branding, the partnership introduces the "LIVE LIFE HEALTHY: Built Different, Every Day" content series. This NIL-focused initiative highlights the physical and mental preparation routines of student-athletes, distributing stories across social channels to connect with broader audiences. Additionally, LLH will integrate into the American Conference Tailgate Tour, a traveling fan experience launching this September. Executed through the conference’s commercial arm, American RISE Ventures, the deal aims to blend professional healthcare advocacy with the high-visibility platforms of collegiate athletics.