Pizza triumphs in Just Eat's unofficial World Cup of Takeaways

Analyzing ordering habits across Germany, the Netherlands, Spain, Switzerland, England, Belgium, and Canada, the delivery platform found a consistent preference for Italian cuisine regardless of the national team’s performance. Pizza consistently topped the rankings, though regional palates remained distinct: sushi gained significant traction in northern Europe, particularly in the Netherlands and Germany, while Spanish viewers favored Mediterranean dishes during late-night fixtures.

Sporting events continue to serve as a major catalyst for delivery demand. England experienced a 15.5% surge in orders following their Round of 32 victory, while Germany saw an average match-day uplift of 8.9%. Knockout stages consistently drove the highest volume of orders, with consumers increasingly adding groceries, drinks, and desserts to their deliveries as they settled in to watch matches from home.