Ameritas Appoints New Senior Vice Presidents for Strategy and Marketing

Bob MacDonald, now senior vice president of strategic planning, brings over two decades of experience in financial services to the role. He oversees enterprise planning, competitive intelligence, and portfolio management. President and COO Sue Wilkinson credited MacDonald with providing crucial momentum to the firm’s enterprise strategy since his arrival. His background includes executive education at the Wharton School and a diverse set of certifications ranging from Lean Six Sigma to Design Thinking.

Gaurav Mehra steps into the role of senior vice president of marketing, where he will manage enterprise strategy, brand stewardship, and digital experience. With a career spanning twenty years across technology and product design, Mehra is expected to spearhead the integration of AI-enabled marketing capabilities. Wilkinson noted his strong strategic mindset and ability to lead high-performing teams as primary drivers for his appointment to the leadership team.