The appointment marks a strategic shift for the startup as it scales its AI-powered Adaption platform. O’Connell, who has been with the company since its inception, inherits a firm that recently gained traction through a high-profile partnership with Morrisons. The retailer is currently using Kallikor’s digital twin technology to model and optimize its national supply chain network.
Barrett will maintain a presence within the business through the new advisory board, which features several industry veterans. The board includes former Morrisons logistics director Ross Eggleton, former Tesco/Tata India CEO Martin Bailie, and former Asda Chief Supply Chain Officer Mark Simpson. This group will provide the strategic oversight necessary to meet increasing market demand for decision-confidence tools in retail logistics.
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