Luray Peanut Company Infuses Boiled Peanuts with Texas Pete Heat

Lauren Flexon, CEO of Luray Peanut Company, stated the new product line preserves the heritage of the snack while introducing an approachable heat. The release features the signature cayenne-forward tang of Texas Pete, a move Garner Foods marketing director Katie Chaffin described as a fresh take on a familiar Southern product.

The peanuts are rolling out to retail shelves in three formats: a 12-ounce grab-and-go pouch, a 2-pound family bag, and a 5-pound bulk option for foodservice providers. Early distribution partners include Piggly Wiggly Alabama, Parker’s Convenience Stores, and Georgia Tomato. The launch targets a broad market, ranging from independent convenience outlets to large grocery chains, as the companies look to leverage the nearly century-old reputation of the Texas Pete brand.