The partnership brings a broad assortment of Lexar products to BestBuy.com, the retailer's mobile app, and physical storefronts. According to Van Baer, general manager for the Americas, the move aims to meet the rising demand for high-performance storage by positioning the brand where creators and everyday users already shop. The expansion covers a diverse catalog, ranging from professional-grade CFexpress and SD cards for content creators to specialized components for custom PC builders, such as the NM790 M.2 SSD and THOR DDR5 desktop memory. Gamers also gain access to the PLAY PRO microSDXC Express line, which includes a 1TB model. Founded in 1996, the California-based company currently maintains a global presence across more than 100,000 sales channels, serving over 100 million users worldwide.
Lexar Expands U.S. Retail Footprint with Best Buy Partnership
Shoppers can now find Lexar’s high-performance memory storage solutions on the shelves of Best Buy stores and across its digital platforms. This move marks the memory manufacturer's largest retail expansion in the United States to date, signaling a strategic effort to capture a wider share of the consumer electronics market.
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