Starting July 17, the KuCoin app will serve as a digital gateway to the festival’s Mainstage and Freedom Stage, broadcasting performances throughout both weekends of the event. The lineup includes industry heavyweights such as David Guetta, Martin Garrix, Calvin Harris, and Armin van Buuren. The broadcast runs daily from 14:00 UTC, concluding on July 26.
BC Wong, CEO of KuCoin, described the integration as a way to bridge the gap between global audiences and live cultural experiences. Beyond the stream, the multi-year collaboration between the crypto platform and the festival organizers features the debut of the Celestia Stage and specific activations marking KuCoin’s ninth anniversary. This initiative underscores a broader strategy to embed digital asset platforms into mainstream entertainment and global community engagement.
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